Exactly why do they actually do that? Allow us to determine a handful of its benefits.
1. Consumer attention is shifting to videos now.
Let's check out YouTube, the world's second largest Google Search after Google.
On a daily basis, you will find no less than millions of YouTube users generating vast amounts of view count. YouTube reports that their mobile video consumption rises by 100% each year. Your buyers are already moving to videos, shouldn't you follow too to get their attention?
2. Explainer videos provide greater clarity.
A picture speaks thousands of words.
explainer video speaks one thousand words
90% in the information that is certainly transmitted towards the brain is visual. Visuals are processed 60,000 times faster during the brain than text.
Visual images enhance our learning since it is easier to comprehend and that we support the information longer. Thus, it can be quicker to convey your message through video production company and more importantly, people remember it.
3. Stories improve direct selling.
Consumers are emotional creatures.
They manufacture decisions emotionally, not logically.
This is why storytelling is really a highly effective tool. It involves moving images, voices, and tonality, which creates an emotional link between your brand name and your consumers.
It truly is more likely that this consumers will buy into you as videos make it simpler for your customers to digest the details and make you appear more convincing and trustworthy.
4. Relatively low cost.
As opposed to common belief, the price of video marketing is relatively low.
low price explainer videos
The material with the videos is often repurposed into numerous channels. The exact same video content may be used on video hosting company, social websites channels, and even email newsletter!
Moreover, top social network channels, e.g. Facebook, now favour video content. It is actually much easier to reach for your customers that are now spending 9 hours on average on these social networking platforms.
Social media marketing platform is another great tool for viral marketing. Let's take Facebook for instance. Facebook has 1.7 billion active users, and Facebook allows you to express videos. If your video captures people's attention, your products or brand can reach to at least 100 million potential consumers easily.
5. Videos boost SEO.
Videos have more traffic and is particularly simpler to help your page appear while watching online search engine.
Pages with video are 53 times prone to appear on Google front page. Internet search engine favours quality content over keywords.
In fact, it works very well we have were able to rank ourselves at the very top in the search engines google search results for “Explainer Video Singapore”! We are also ranked on the first page for other keywords relevant to “Animation”. That's the powerful impact that videos may have on your SEO!
Explainer Video Singapore
Since high-quality video content can improve your SEO result, how does one create it?
Studies have shown which the attention span using a web page is around 8 seconds. One does realise that YouTube allows the target audience to select “Skip Ads” after 5 seconds right? So that the first 5 seconds is considered the most critical for your audience to decide on whether to stay on watching your video.
Obviously, the video itself should not be too long. The recommended time range is between 1 to 2 minutes, ample so that you can narrate a captivating story using the necessary business details.