When conversing about a small company available for sale, it is very important to be aware of the consumer and to develop a customer through this understanding. This is known as a buyer behavior study. The time and effort used on this fairly new discipline are of enormous magnitude. And each and every buyer-study has unfolded newer dimension of the discipline. This issue has long been approached and analyzed from different angles and under different premises.
What motivates the consumer? What induces him to get? How come he get a specific brand from the particular shop? Why does he shift his preferences from a single shop to another one or from a brand to a new? How can he react completely to another product introduced in the marketplace or a sheet of information addressed to him? What are the stages he travels through before he makes the decision to buy? These are some of the questions that happen to be of perennial interest. It really is around these questions which the product and promotion strategies ultimately revolve.
It needs to be emphasized at the very outset that there is not any unified, well-defined, tested and universally established theory of buyer behavior. Everything you have today are certain ideas on buyer behavior. A few of these ideas have got their cue from economics, others from psychology, nevertheless others have drawn cues from several of the social sciences simultaneously. Business for Sale Canada firms and professional researchers have studied the niche extensively, contributing a big assortment of facts about buyer behavior. However, a universally accepted theory in the subject has yet to emerge.
The client is usually a riddle. He or she is a highly complex entity. His needs and desires are innumerable, and so they vary from security ought to aesthetic needs. These needs and desires are frequently at different stages of emergence and actualization. Some are latent, some manifest, yet others highly dominant. The purchaser has his personal ways and method of meeting these needs. Some needs are within his means; he can easily meet them. Some others may be beyond realization.