Exactly why do they do that? We will discover some of its benefits.
1. Consumer attention is shifting to videos now.
Let's have a look at YouTube, the world's second largest Search Results after Google.
Daily, you will find at the very least a million YouTube users generating vast amounts of view count. YouTube reports that the mobile video consumption rises by 100% every year. Your customers are already moving to videos, shouldn't you follow as well to obtain their attention?
2. Explainer videos provide greater clarity.
A photo speaks thousands of words.
explainer video speaks a thousand words
90% from the information that is certainly transmitted towards the brain is visual. Visuals are processed 60,000 times faster during the brain than text.
Visual images enhance our learning since it is quicker to comprehend and we secure the information longer. Thus, it can be much easier to convey your message through video production and more importantly, people remember it.
3. Stories improve direct selling.
Folks are emotional creatures.
They can make decisions emotionally, not logically.
That is why storytelling is really a strong tool. It demands moving images, voices, and tonality, which creates an emotional connection between your brand name and your consumers.
It really is much more likely the consumers will buy into you as videos make it simpler for the people to digest the data therefore making you appear more convincing and trustworthy.
4. Relatively inexpensive.
Despite common belief, the cost of marketing with video is fairly low.
affordable explainer videos
The content from the videos can be repurposed into many different channels. The same video content works extremely well on video web host, social network channels, and even email newsletter!
Moreover, top social media channels, e.g. Facebook, now favour video content. It really is easier to reach in your customers who happen to be now spending 9 hours generally on these social websites platforms.
Social websites platform can be another great tool for viral marketing. Let's take Facebook to give an example. Facebook has 1.7 billion active users, and Facebook allows you to share with you videos. As soon as your video captures people's attention, your products or brand can reach to a minimum of 100 million potential consumers easily.
5. Videos boost SEO.
Videos get more traffic which is simpler to help your page appear ahead of the internet search engine.
Pages with video are 53 times prone to appear on Google front page. Google search engine favours quality content over keywords.
The fact is, it really works very well we have was able to rank ourselves towards the top in the search engines search results for “Explainer Video Singapore”! We have been also ranked on page one for other keywords related to “Animation”. That's the powerful impact that videos may have on your SEO!
Explainer Video Singapore
Since high-quality video content can improve your SEO result, how does one create it?
Studies have shown that this attention span on the webpage is focused on 8 seconds. You need to do realise that YouTube allows the target audience to simply click “Skip Ads” after 5 seconds right? Therefore the first 5 seconds is considered the most critical for your audience to decide on whether or not to remain on watching your video.
Needless to say, the video itself should not be a long time. The recommended time range is between 1 to 2 minutes, only enough that you should narrate a captivating story using the necessary business details.